la commedia dell arte
This site aims to provide information on residential management coaching courses. Using introductory videos, David Pion presents the beginning of his future live training.
David Pion
The art of professional relationships
the Context
David Pion asked us to create a website to first present his trainings and then to sell a pack of 6 videos which represent the introduction of his management trainings in order to arouse the interest of the public to participate in the live trainings.
means
The six videos are hosted on Vimeo in private mode and only the first is visible for free on David Pion's site. The other video modules of the introduction to training are accessible for a limited period after online payment. An automatic email is sent once visitors have viewed 90% of the videos in order to offer them live training.
Challenge
It was necessary both to show enough content to arouse the interest of the public but not too much so that potential customers would want to extend the experience by registering to follow the training live.
Results
Unfortunately, this site was launched at the start of the Covid pandemic at the beginning of 2020... As the training took place in Belgium, France and Switzerland, registration for the training could not be done. A marketing operation will be launched when the borders reopen.
