a chef at the top
The website of the Brussels gourmet restaurant, the "Brugmann" run by chef Matthias Van Eenoo.
Brugmann
Gastronomic restaurant
the Context
Back in 2015, we were contacted by Cyril Toullier for a potential collaboration to create a website and an application for a new large restaurant in Brussels. Cyril's mission was to find the right web collaborator to create and manage the website of this new restaurant run by chef Matthias Van Eenoo over the long term. We were selected from half a dozen web agencies initially approached.
means
A site initially trilingual (EN-FR-NL) was created. Then Spanish and German were then added. We gave the client the possibility to update all his menus and a large part of the photos on his website. For the - quite special - pages dedicated to each place in the restaurant, unstructured pages with parallax effects, texts and quotes, and reservation buttons, we had to intervene ourselves in the event of changes desired by the customer.
A particular effort has been made on the natural referencing of the site. Over time, all language versions were dropped apart from French and English. Then a news menu was set up.
Challenge
Create a professional website, visually attractive and classy, without revealing too much the different spaces and rooms of the restaurant in order to make the public want to book there.
The communication managers of the restaurant succeeded one another at very high speed during the first 15 months of operation of the restaurant. This gave rise to a lot of back and forth at the level of the finalization of the website which lasted a year between putting the temporary site online, the version 1 website, and its finalized version.
Results
The very good SEO referencing of the site (4,000 unique visitors each month on average) certainly contributed to the success of the first years. In 2019-2020, the succession of stakeholders with less and less relevance in terms of communication, then the total absence of marketing management within the group meant that over time the collaboration diminished. We became simple executors without any added value. We, therefore, preferred to cease the collaboration at the end of the contract ending in December 2020.
